Plascon #FavouriteHue2021

Plascon’s Favourite Hue 2021 is Golden Syrup, a rich yellow that injects a sense of uplifting warmth and nourishment – for use in both interior and exterior spaces.

Services

Digital Content Creation, Animation & Motion Graphics

Client

Plascon

Year

2020-2021

Insight:

 

After what felt like an extraordinarily uncertain and stressful 2020, what the world was yearning for is happiness, optimism, enlightenment, creativity, and sunshine.

Approach:

 

Create tailored content for various digital platforms to showcase Plascon's Favourite Hue for 2021 and its many applications and evoke the positivity and restoration that the colour embodies.

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Golden Syrup

We developed engaging digital content to promote Plascon’s Favourite Hue for 2021. This was driven through Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube. The campaign also spurred an excellent cross-promotion opportunity with Illovo Sugar’s Golden Syrup brand, which we could take advantage of, thereby reaching new audiences.